Samsung Electronics Romania joins BMW Romania in an exceptional collaboration, with the aim of bringing together innovation and excellence from the automotive and tech industries. Recognized for their innovative portfolio and redefining patterns, the two iconic brands are launching a series of projects to offer consumers experiences beyond technology.
“We know that the tech and automotive industries are among the most dynamic and revolutionary fields. In an ever-changing landscape, it is essential for brands to respond to consumer demands, transcend traditional boundaries and open up new possibilities through creative collaborations and exceptional partnerships. Samsung and BMW share a passion for innovation, technology and design. These values and attributes define the universes of the two brands and are the basis of a meeting with extraordinary opportunities.” declare Simona Panait, Marketing Director Samsung Electronics Romania and Bulgaria.
Under the umbrella of “Overtake the Ordinary”, the collaboration is based on the shared values of the two companies: cutting-edge technology, iconic design and the desire to redefine patterns. Samsung and BMW are recognized for their innovative approach and for launching products and services that redefine industry standards.
“The collaboration with Samsung in Romania comes after the brands are always close at the international level – from a partnership in motorsport to technology associations. The automotive industry is undergoing a major transformation and the BMW Group is looking for the answers for the future in the electric car, sustainable and based on many digital solutions that also integrate the mobile phone. The connection with Samsung is, in this context, a very natural one”he declares Alex Şeremet, Corporate Communication Manager, BMW Romania.
A long-term local partnership
A first project within the partnership between Samsung and BMW is “Destination Unknown”, a Samsung initiative in collaboration with SuperSpeed, which brought together 6 Samsung brand ambassadors with the mission to explore an unknown destination with the help of technology. They had the opportunity to experience first-hand the performance of the BMW as well as the Samsung Galaxy Z series phones, which they used to document the entire experience.
Their entire adventure can be watched during the SuperSpeed show on May 27 on the PROTV channel and on the social media accounts of the six ambassadors involved in the project: Christina One, Ovidiu Patrașcu, Alex Teodorescu (Tedereu), Laura Mușuroaea, Cosmin Seleși and Ela Christmas. The team was able to test one of the most exclusive models of the German brand – the BMW 8 Series Gran Coupe, the BMW i7 and the BMW iX – three models that together develop more than 1800 HP and 2000 Nm. In addition, the experience will also be available for viewing online from dated May 30 on SuperSpeed’s YouTube pages and Samsung Romania.
The Samsung and BMW collaboration will generate a series of spectacular experiences throughout the summer, offering consumers access to memorable encounters with the two brands.
Samsung’s flagship phones from the Galaxy S and Galaxy Z series will be on display in a number of BMW showrooms nationwide, and consumers will have the opportunity to test the various specifications of the smartphones along with the regular drive testing of the cars.
Also, this summer promises to be a spectacular one for fans of the two brands, as Samsung and BMW have prepared a joint calendar of events where participants will have memorable experiences.
For more information go to: https://www.samsung.com/ro/overtake-the-ordinary/
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires people and creates the future through technology and ideas. The company is redefining the world of televisions, smartphones, wearables, tablets, digital home appliances, network and memory systems, and professional displays. For the latest information, visit the Samsung Newsroom at http://news.samsung.com/ro.
BMW Group
Thanks to its four brands – BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles and offers premium financial and mobility services. The production network of the BMW Group includes over 30 production facilities worldwide; the company has a global sales network in over 140 countries.
