Everyone knows that LIDL has some of the best deals on the market and that there are always significant discounts and affordable prices. The German retailer has introduced a new strategy in stores across the country. The place where thousands of Romanians do their shopping comes with a Sensational idea, designed to take care of the environment.
LIDL, the strategy that fights food waste
Food insecurity is a topic that is rarely talked about in Romania. Tons of food are constantly being thrown away, which worries environmental activists, but also the authorities who have to find effective solutions for the food that is thrown away every moment.
While some give up foods like meat or fruit because they are too expensive, others buy too much and end up throwing away a lot of food.
In this sense, LIDL started looking for solutions to combat food waste, a problem that is starting to worry the European Union more and more and for which all kinds of solutions are being tried to reduce it.
Environmental authorities and organizations have, over the years, come up with various sustainable methods to efficiently distribute or use food resources, so as not to end up with an overwhelming waste.
But it is supermarkets, hypermarkets and the food industry that have the first role in reducing this waste. They must ensure that all the food they own is used responsibly and reaches as many people as possible.
Fruits and vegetables at more affordable prices
In this sense, the solution found by LIDL is a very affordable one for many consumers. These are anti-waste and anti-waste bags or bags.
Sacks and bags cost 3 euros and this way avoids throwing away fruits and vegetables that don’t look good and are usually avoided by customers.
Fruits and vegetables that do not meet the aesthetic standards of the food industry, or that remain in warehouses because new ones are brought in, can now be used to reduce food waste.
The LIDL system provides for the separation of unsightly vegetables and fruits from the beautiful ones, which are often preferred by customers.
Fruits and vegetables that are no longer fresh, but can be eaten, are put in these anti-waste bags, which cost 3 euros, i.e. 15 lei.
“After the success registered in the Canary Islands, I am convinced that our customers in the rest of the countries will also welcome this initiative in a very positive way,” said Michaela Reischl, Director Social and Corporate Responsibility – Lidl.
The measure could also reach Romania, if it proves to be a successful one. Fruits and vegetables with a less aesthetic appearance can be used for all kinds of preparations: from jams, preserves, sauces, to cakes and stews. The measure has a double effect: people have more affordable prices, and food waste is considerably reduced.