Meta’s paid verification for businesses will cost almost double the cost for individuals. Business owners who subscribe get the famous tick, a higher search position and easier access to customer service.
Meta’s paid verification service is no longer just for individuals. The social network is expanding its business subscription service to Facebook, Instagram and eventually WhatsApp, Mark Zuckerberg announced during the company’s “Conversations” event, according to Engadget.
Meta Verified first rolled out to Facebook and Instagram earlier this year, but wasn’t available to those with business accounts. This is now changing, although companies will pay extra for the service compared to everyone else.
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Thus, verification for a single account (either Facebook or Instagram) will cost $27.99/month for mobile signups, or $21.99 if purchased online. Business owners who sign up on the web can also include Instagram and Facebook verification for $34.99/month. That’s a lot more than Meta Verified’s current $12-15/month costs for individuals, but Meta figures business owners will likely be more willing to pay for the added benefits.
Meta Verified has some similarities to Elon Musk’s X Premium. It gives subscribers a ticker and a higher position in search results, as well as quick direction to customer support channels and “proactive” protection against identity theft. The company also plans to include “meta-verified businesses” in its in-app recommendations on Facebook and Instagram.
When Meta Verified launches for WhatsApp, it will include some additional benefits, such as cross-device support for customer chats and the ability to create a business page that will appear in web-based search results. Meta has not yet said how much this service will cost for businesses on WhatsApp.