Soon, Google will start testing the removal of third-party cookies, to clean the Internet of unwanted little information.
Indeed, it will start small, with approximately 1% of Chrome users, according to information provided by News.ro.
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Why Google made this decision, actually
The giant’s goal is to identify and resolve any technical issues that may arise and minimize the impact on user experience, which it has been accused of lately.
The good news is that during testing, Google will implement workarounds and provide user-friendly features to handle any difficulties that may arise.
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The giant follows the example of Safari and Firefox
The company’s plan is to expand testing in the third quarter of next year.
Immediately after the complete removal of cookies, Chrome will adopt an interest-based targeting system called Privacy Sandbox to help users.
Arguably, this change is a tough one for Google, as it generates most of its revenue from advertising, and it follows the steps already taken by browsers such as Firefox and Safari to ditch third-party cookies.
Obviously, it remains to be seen whether the change will cause big changes on the Internet, and especially how it will impact users, but also marketers, once it works properly, so that it does not “disrupt” whatever was left “undisturbed” on the Internet, in the last period.
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